Essay about Outliers Summaries - 622 Words

1. â€Å"Introduction: The Roseto Mystery† The introduction of Outliers begins with an inspection of Italian American immigrants near the end of the 19th century, the founders of a small town in Pennsylvania, called Roseto. In a study conducted by physician Stewart Wolf, et al. researchers set out to decide how the people of Roseto were able to live longer, healthier lives than that of the people in the towns of the same region, as well as the rest of the nation. The secret of the success for the people of Roseto could be found in a nearly unanimous social integration, which focused on respect for elders, a common set of religious beliefs, and an egalitarian way of thinking. Wolf’s findings introduced the medical community to a new way of†¦show more content†¦This selection convention is typical throughout the world and is how the best of the best eventually make their way into professional sports such as hockey, soccer, and the Olympics. The idea that a person’s individual merit is the sole reason behi nd his or her success is challenged. An interesting connection is realized in the birth month of star hockey players; it is discovered that more hockey players have birth months in January, February, and March than in any other month of the year. The reason is found in the January 1st cutoff date for acceptance into age classed hockey leagues. The advantage of being 9-11 months older than other players yields advantages that build upon themselves as players’ skills progress. Similar correlations were found in other types of sports and in academics. Hard work, consistency, and motivation were undoubtedly involved in the successes of those analyzed, however, attention is drawn to a very important notion; in order to find out what makes a person successful, you also need to know where they come from. 2.2 â€Å"The 10,000 Hour Rule† Building upon the previous chapter, we begin to understand how all the right ingredients for achievement and success can be present, and yet they may never happen without a stroke of luck. Becoming an expert at some skill is earned by putting in hard work across several hours, approximately 10,000 hours. Being born in the right year, or timeShow MoreRelatedSummary Of Malcolm Gladwells Outliers714 Words   |  3 PagesIn the number one national bestseller, Outliers, Malcolm Gladwell presents what he considers to be â€Å"the formula to success.† In contrast to his theories of success, Ms. Michiko Kakutani calls his book clumsy and weak and claims it doesn’t present an idea of success that appeals to everyone. I agree with Michiko Kakutani; her statements seemed very accurate, strong, and detailed. Malcolm Gladwell’s book was chock-full of generalizations that were made based on one particular group or person. She pointsRead MoreSummary Of Outliers By Malcolm Gl adwell Essay1559 Words   |  7 Pagesa player is 3x more likely to make the Hall of Fame than a manager is. It comes as no surprise that more experience with a task, the easier that task comes to the individual. Malcolm Gladwell writes about the 10,000 hours rule in his famous book â€Å"Outliers†. To summarize this means that an individual cannot become an expert on something until he or she has practiced for 10,000 hours. In the past two MLB off seasons there have been 11 manager changes. Six of these changes have given birth to six first-timeRead MoreEssay on Outliers by Malcolm Gladwell1853 Words   |  8 PagesExecutive Summary The novel Outliers, aims to investigate the very thing we want for our family, our students, and ourselves. 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However, He says that the conditions and circumstances surrounding our lives are the significant influential factors that determine our success, not our inner ability or talentRead MoreStatistic Study Notes Wgu (Selected Chapters) Essay1956 Words   |  8 Pagesexplanation, and prediction and control research studies use two different categories of statistics to analyze the data collected: descriptive and inferential. Descriptive statistics are simply numerical or graphical summaries of data, and may include charts, graphs, and simple summary statistics such as means and standard deviations to describe characteristics of a population sample. 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In fact, Anderson, Sweeney, Williams, Camm, and Cochrane (2012) stated that â€Å"information in newspapers, magazines, or company reports, consists of data that are summarized and presented in a form that is easy for the reader to understand. These data, which may be graphical, or numerical, are referred to as descriptive statistics† (p. 14). Summary of movie revenue sample The meanRead MoreCase Study 1: Motion Picture Industry1477 Words   |  6 PagesMANAGERIAL REPORT Case Study: Motion Picture Industry Assignment 1 Prepared By: Table of Contents Introduction 3 Executive Summary 3 Data and General Analysis 4 CONCLUSIONS 12 Integrity Statement 13 Works Cited 13 Executive Summary In this report we will show, via descriptive statistics, how independent variables appear to contribute to the success of motion pictures.   Using data collected from a sample of 100 motion pictures produced in 2005, we utilize the followingRead MoreThe State Of Missouri County1175 Words   |  5 PagesEstimate Population Ball 4 Response Variable (Y), Prison Population For each quantitative variable I provided the thirty data sets, mean, standard deviation, variance and the 5-number summary. There was also an outlier test ran on each variable to show the presence of high end outliers, shown highlighted in pink on the table. Ball 5 Results of Statistical Analysis: In the above graph, it clearly shows the regression and trend line in a positive or upward slant, that visuallyRead MoreMotion Picture Industry Essay1740 Words   |  7 Pagespoints below), including an explanation of the descriptive statistics in relation to the motion picture industry. Further, a z-score will be used on each of the four data sets to determine if there are any outstanding high-performer outliers and show any other outliers that exist. Finally, a correlation coefficient will show the relationship between the total gross sales of the movies to each of the other three variables. Data Points For the data results the following criteria will be found:

A Successful Communist Utopia Is A Dream Because It Would...

A successful communist Utopia is a dream because it would require all non-communists to be eliminated. In a communist nation, each individual is given equal shares in result of their labor, and wealth is distributed in a fashion so all individuals are in the same wealth class. The role of Communism in 1984 was influenced by the tension between the United States and the USSR, the Domino Theory, and the fear of harsh treatment under Communist rule. The novel 1984 was written in the midst of the Cold War, occurring from 1947 until 1991. The Cold War was an indirect battle between the US and the USSR involving clashing beliefs. Neither side was ever in real battle with the other but they fought for their own beliefs, The USSR fought for Communism and the US fought for Capitalism (The Cuban Missile Crisis). One of the prominent rulers during the Cold War was Joseph Stalin. Stalin was born a serf, a laborer who worked underneath a lords estate, but became the Supreme Leader of the Soviet Union from 1929 to 1953.A question is often, how do these rulers gain so much power? Stalin’s rise to power began in 1905 when he attended a conference in Finland as a delegate. Joseph Stalin is then appointed to the Party’s Central Committee by Vladimir Lenin in 1912, and in 1922, he was chosen as General Secretary of the Communist Party. Stalin took the path of slowly working his way up the hierarchy to gain his own power (Joseph S talin Timeline). Big Brother was the figure of power in 1984,Show MoreRelatedSocialist Realism, The Cherished Genre Of The Stalin Era1736 Words   |  7 PagesSocialist Realism, the cherished genre of the Stalin era which brought random bits of musical joy to everyday Soviet life. During this period, only a select few films would get the pass for creation. This created a limited but precise pool of films that depict the ideals of the time. For a film to be considered of the Socialist Realist genre, a few key points should be displayed throughout the film. First, the characters must carry the philosophy of viewing their past and Russia’s past not just fromRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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Richard Frethorne free essay sample

Richard Frethorne, an indentured servant, a young man forced to grow up in a challenging area known as Colonial Virginia. Becoming an indentured servant, one must sign a contract giving them a working environment hoping for some land in return once the contract has expired. Depending on age, one would typically work for around five years. Richard Frethorne wrote this letter to his parents back home describing his struggles, his thoughts and opinions, and work environment. Richard Frethorne was forced to work throughout the day’s and night’s with little to no water and perhaps a mouthful of bread to end his day. Death by starvation was just over the horizon, and for many, it killed them. Exhaustion, disease and even constant attacks from the natives killed many of the workers. Colonial Virginia is a newly formed colony, with majority of workers fighting their way to survive in their unpleasant work environment, trust was out the window. We will write a custom essay sample on Richard Frethorne or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Many would steal food and clothing from others, mainly from people who have became sick and weak with distress. Coming from England, Richard had no idea on how much of a struggle he would have to go through in order just to survive the working conditions. In his letter Richard stated, â€Å"†¦that I have eaten more in a day at home than I have allowed me here for a weeke. † This quote had me thinking how hard it really must have been for Richard to even survive a month, I couldn’t’ even do that, but luckily he came across a couple who lends a helping hand. A sense of family is found in the new world due to this couple, though they too are struggling. The tone and desperation of this letter became clear once I read â€Å"But this is Certaine I never felt the want of ffather an mother till now,†¦Ã¢â‚¬  He is a child crying for his parents, wanting to go back home , â€Å"†¦I beg of you to helpe me. † These two quotes basically sums up the whole letter, his whole tone of the letter, and the way he feels about being an indentured servant. His cry for help to his parents were short heard due to the fact that the Atlantic Ocean separated them. His parents had no role in his life in Virginia but a memory to go back to, to feel at ease. Life in Colonial Virginal as an indentured servant sure had its downs. Seen through the eyes and mind of Richard Frethorne as one, we now can say we’ve seen it through thousands of indentured servants fighting their way for a better life. The dishonest truth these people were put through gave them little to no hope for the remainder of their short lived lives. Being faced with this hardship I could only imagine how many more of these servants were crying for help. Richard Frethorne, a fighter amongst many.

Significance of Big Data Literature Review Paper

Question: Discuss about the Significance of Big Datafor Literature Review Paper. Answer: Introduction A world without data storage is imaginable. Such a world means that the details of the organization or a person, every detail of a storable document, or every performed transaction is lost directly after its use(Nada Elgendy, 2014). Firms would therefore lose the ability to conduct a detailed analysis, access valuable knowledge and information, as well as providing new advantages and opportunities. Any information has become very crucial for the day-to-day operations. For any organization to thrive, they have to use data as the building block. With an increase in technological advancement especially the internet, there is a huge surge of information and data. Enormous amount of data is easily available with the increase of data collection methodology and storage capabilities(Nada Elgendy, 2014). Every minute, there a lot of data that is being created. For this data to make any sense, it should be stored and analyzed. This study analyzes the available literature on the significance of big data. Big Data Analytics The term big data is used to refer to the large database that cannot be stored and analyzed by the traditional methods of data management(Tulasi, 2013). The size of the big data is so huge that the commonly used storage system and software tools are incapable of capturing, storing, managing, as well as processing all the data within the required time. Currently the sizes of big data are increasing continuously to many petabytes from a few terabyte dozens in one data set. visualizing, searching, capturing, analytics, and storing are some of the challenges related to big data(Wagner, 2014). Organizations are exploring huge volumes of detailed data so as to extract information that they are do not understand. Therefore, big data analytics involves application of analytic techniques that are highly advanced on sets of big data. Large data sample analytics reveals and influence change in businesses. Nonetheless, it becomes more difficult to manage larger data sets. Decision Making and Big Data Analytics From the perspective of a decision maker, the importance of big data is in its potential to give valuable information and knowledge on which decisions can be based(Partners, 2012). Throughout the years, the topic and significance of the process of managerial decision making has been covered thoroughly in different researches. Organizations benefit significantly from the highly detailed big data from varied sources such as loyalty cards, social network, scanners, mobile phones, and websites. However, this can only be achieved if the data is analyzed properly to reveal insights that are of value, which can be capitalized by the decision makers to access the opportunities presented from the wealth of real-time and historic data created through customer behaviors, processes of production, and supply chains. Moreover, companies are currently used to examining internal data. Some of the internal data include inventory, shipments, and sales(Elena Geanina, 2012). Nonetheless, there has been a rise in the need for external data analysis. Some of the external data required by the different organizations include supply chains and customer markets. The application of big data can provide knowledge and cumulated value. With the increasing types and sizes of data that is unstructured, it has become essential to base on meaningful data inferences to make more informed decisions. Similarly, (Nada Elgendy, 2014)developed a framework known as B-DAD which maps techniques and tools of big data into the process of decision making. The intention of those frameworks is the enhancement of the process of decision making in respect to dealing with huge data. Intelligence phase is the first phase of the process of decision making. At this phase data is collected from both external and internal sources to be used in the identification of opportunities and problems. First, there should be an identification of data sources(Rasmus Wegener, 2013). The data identified should be collected from different sources, analyzed, and stored before being migrated to the final user. The acquired data is stored in the big data management systems(Magnusson, 2012). After the storage, the data is processed after it has been organized and prepared. This is accomplished using huge data processing tools or by a high-speed network such as ELT. The process of decision making which is the phase of designing is the next phase. At this phase, there is development and analysis through conceptualization of all possible actions. This phase is divided into three steps by the B-DAD framework. The three steps are data analytics, analyzing, and model planning. At this stage, different data analytics' models are selected, planned, applied, and analyzed(Nada Elgendy, 2014). Consequently, the process of decision making is followed by the choice phase. At this phase, various methods are applied to evaluate the effects of the suggested course of actions or solutions from the design step. Implementation phase is the last stage of the process of decision making. At this stage, the previous phase suggested solutions are implemented. Different companies across various sectors are becoming interested in how to analyze and manage big data, as its amount continues to grow exponentially(Jacquiline, 2012). At such, they are making efforts to get the best insights presented by the big data opportunities. These organizations are implementing the big data analytics in order to make faster and better decisions that will result in economic gains(Sudhakar, 2015). At such, they are adopting big data analytics so as to analyze the big amount of data quicker, and expose the customer intelligence, sentiments, and patterns that were unseen previously. This section will analyze different proposed and implemented applications of big data, and how they can help businesses across various industries to enhance decision making and gain valuable insights. Big data helps organizations to enhance the existing new services and products, design new ones, and invent completely new business model. These benefits are gained when the entities apply big data analytics in different business areas such as performance, fraud detection, customer intelligence, quality and risk management, and supply chain intelligence. (Nicholas Graves, 2011)lists the main sectors that can gain from the big data analytics. Examples of those sectors include healthcare, banking, central government, manufacturing, retail, and telecom industries. Customer Intelligence Big data analytics possess huge customer intelligence ability. It is important to industries like telecommunications, banking and retail. Big data creates openness and makes important data accessible to shareholders in time. Also, it offers companies the ability to segment and profile its clients according to various socioeconomic characteristics and increases the customer retention and satisfaction levels(Peersman, 2014). The analysis of Big data allows customers to come up with marketing decisions that are in line with their preferences as well as recognize marketing and sales opportunities. Additionally, social media application can be used in informing the organizations about their customers preference. Through, the analysis of sentiment on big data, companies can be notified if their clients are turning or shifting to other products and enabling the company to take necessary actions. By using Social Network Analysis to examine customer sentiments concerning brands and identification of influential person, organizations can be able to carry out direct marketing and react according to the emerging trends(Lieberman, 2014). Big data analytics also enables the formulation of customer behavior models and purchasing patterns hence, raising revenues. They also benefit companies through the creation of better market targets, prediction and definition of market sentiments as well as the analysis and understanding of market mix and various customer behaviors. Supply Chain and Performance Management Big data analytics can be used in supply chain management to forecast changes in demand, and match their supply appropriately. This is of high significance for transport retail, logistic, and manufacturing industries(Dupre, 2013). Through the analysis of geospatial data on deliveries and stock utilization, companies make decision making automatic, which will reduce process interruption, lead times, and minimize delays and costs. In addition, by basing on price or quality competitiveness of suppliers, the decisions on changing them can be easily taken by monitoring and analyzing their performance. Also, alternative pricing situations can be made automatic, which will facilitate an increase in profit margins and inventories reduction. Furthermore, big data can lead to better forecasting and planning by identifying the root causes of costs. Big data is also very can be of high significance in the management of performance. The healthcare and governmental sectors can benefit easily from this performance management. With the increasing need to improve staff performance a and productivity information can be forecasted and monitored by applying tools used for predictive analysis(Nada Elgendy, 2014). This enables different departments to increase efficiency by link their user outcome or service with the strategic objectives. In addition, with the easily accessible performance information and big data, the organizational managers can adopt the application of dashboards, balanced score cards and predictive tools within their organization which can facilitate transparency improvement, performance monitoring, setting objectives and planning, and functions of management, Improvement of Quality Management Big data can be applied in managing quality especially in industries such as telecommunication, utilities and energy, and manufacturing. The big data is used in these industries to reduce costs and increase profitability by improving the quality of the offered products(Lieberman, 2014). For instance, in the process of manufacturing, performance variability can be reduced by applying predictive analysis on big data. This can also help to provide early warning alerts which in turn prevent issues of quality. Through the identification of production disruptions before they happen, the organizations can be able to reduce the time to market and decrease scrap rates by saving on the expenditure. Furthermore, big data can result in lead improvement of manufacturing. Also, the monitoring of machine logs and analysis of real time data can help the managers deliver quality management by making quicker decisions. The big data analytics also can sanction the monitoring of network demand in real t ime, in supplementing the bandwidth forecasting in customer behavior response. Moreover, the information technology (IT) systems in healthcare can improve the quality and efficiency of care by integrating and communicating the data for the patient across all institutions and departments, while protecting the patients privacy(Karthik Kambatlaa, 2014). The individuals continuity care can be improved by analyzing the health record, as well as massive database creation which through it outcomes and treatment can be compared and predicted. Hence, with the advancements in analytical tools and the increasing application of electronic health records, there is an opportunity to extract the information of the patient and use that information to assess the healthcare quality, health services, and disease control and management. The citizens quality of lives can be improved by using big data. For instance, in healthcare sector, hospitals and homes can use sensors to provide patient monitoring that is continuous and use the streamed data to perform real-time analysis(Elena Geanina, 2012). The information obtained can be used to alert care givers if there is detection of any health anomalies so that the necessary interventions can be made. The analysis of adherence of the patients to their prescription can be done remotely so as to improve the treatment and drug options. Transportation can be improved and transformed by analyzing information from distributed sensors on vehicles, road, and handheld devices. The sensors provide real-time information on the traffic situations. By having real-time traffic information, the drivers can operate with less disruption safely and also traffic jam can be controlled by predicting it before it occurs(Nada Elgendy, 2014). How the roadways are used can be transformed by having intelligent connected vehicles with the new traffic ecosystem. Also, the use of big data can base in the real-time information to provide smart routing that use personal location data. Such applications can automatically solicit assistance when there is detection of trouble by the sensors, and inform the road users if there is any congestion, scheduled road-work, or accident in real time. Big data can also be used for understanding of frequency, location, and climate and weather intensity changes. This can be of much benefit to businesses and individuals who depend on weather, such transportation, tourism, and agricultural sectors(Nada Elgendy, 2014). Additionally, there is the new development of analytical techniques and sensors which can be used to forecast weather and climate changes. This can help to predict natural disasters that are related to weather and adopt preventive measures before they occur. Conclusion In the era of information, decision makers easily access huge amount of data. Big data refers to the huge information that is high in velocity and variety, hence making it difficult to handle using conventional techniques. Currently the sizes of big data are increasing continuously to many petabytes from a few terabyte dozens in one data set. visualizing, searching, capturing, analytics, and storing are some of the challenges related to big data. From the perspective of a decision maker, the importance of big data is in its potential to give valuable information and knowledge on which decisions can be based. With the increasing types and sizes of data that is unstructured, it has become essential to base on meaningful data inferences to make more informed decisions. Big data helps organizations to enhance the existing new services and products, design new ones, and invent completely new business model. These benefits are gained when the entities apply big data analytics in different business areas such as performance, fraud detection, customer intelligence, quality and risk management, and supply chain intelligence. References Dupre, 2013. Big Data Analytics For Supply Chains. [Online] Available at: https://www.duprelogistics.com/in-the-news/big-data-analytics-for-supply-chains [Accessed 18 4 2017]. Elena Geanina, 2012. Perspectives on Big Data and Big Data Analytics. Database Systems Journal, 3(4), pp. 3-10. Jacquiline, B., 2012. Analytics in Higher Education, Louisville: s.n. Karthik Kambatlaa, ,. ,. G. K. ,. V. K. ,. A. G., 2014. Trends in big data analytics. ournal of Parallel and Distributed Computing, 74(7), p. 25612573. Lieberman, M., 2014. Visualizing Big Data: Social Network Analysis. Texas, Multivariate Solutions. Magnusson, J., 2012. ocial Network Analysis Utilizing Big Data Technology , s.l.: s.n. Nada Elgendy, A. E., 2014. Big Data Analytic: Literature Review Paper. Research Gate, pp. 2015-2023. Nicholas Graves, A. G. B. K. H. C. C. B. C., 2011. The Importance of Good Data, Analysis, and Interpretation for Showing the Economics of Reducing Healthcare-Associated Infection. Chicago Journal, 32(9), pp. 927-932. Partners, N., 2012. Why is BIG Data Important?, s.l.: s.n. Peersman, G., 2014. Overview: Data Collection and Analysis Methods in Impact Evaluation, s.l.: s.n. Rasmus Wegener, V. S., 2013. The value of Big Data: How analytics Differentiates Winners, Atlanta: s.n. Sudhakar, K., 2015. Data analytics the changing use of Data Within Internal Audit, s.l.: s.n. Tulasi, B., 2013. Significance of Big Data and Analytics in Higher Education. International Journal of Computer Applications, 68(4), pp. 21-23. Wagner, D., 2014. The importance of big data analytics in business. [Online] Available at: https://www.techradar.com/news/world-of-tech/the-importance-of-big-data-analytics-in-business-1267606 [Accessed 2017].

Foreign policy of the United States

Roger Williams University Admissions Requirements

Roger Williams University Admissions Requirements With an acceptance rate of 79  percent, Roger Williams University in Rhode Island is a largely accessible college. Applicants with good grades and test scores within or above the ranges shown by Cappex data have a good chance of being accepted to the school. For complete application instructions and requirements, be sure to visit the schools website. You can also contact the admissions office for information. Calculate your chances of getting in with this free tool from Cappex. Admissions Data (2016) Roger Williams University Acceptance Rate: 79  percentGPA, SAT and ACT Graph for Roger Williams AdmissionsRoger Williams University has test-optional admissions. However, students applying to the elementary and secondary education programs are required to submit SAT or ACT scores  and homeschooled students are encouraged to do so.What SAT numbers meanSAT score comparison for Rhode IslandWhat ACT numbers meanACT score comparison for Rhode Island Roger Williams University Description Named after the seventeenth-century founder of Rhode Island, Roger Williams University shares Williams dedication to education, freedom, and tolerance. The university sits on an attractive 140-acre campus overlooking Mount Hope Bay in Bristol, Rhode Island. Roger Williams takes advantage of its waterfront setting. The school has a winning sailing team, and students can take out one of the universitys kayaks during a break. Student life as a whole is active, and students can choose from nearly 100 clubs and organizations. On the academic front, students can choose from over 40 majors, and the curriculum is supported by a 12 to 1  student/faculty ratio  and an average class size of 19. In athletics, Roger Williams sponsors 18 varsity sports. The Hawks compete in the NCAA Division III Commonwealth Coast Conference for most sports. Enrollment (2016) Total Enrollment: 5,193  (4,902 undergraduates)Gender Breakdown: 46  percent male / 54 percent female84  percent full-time Costs (2016-17) Tuition and Fees: $32,100Books: $900 (why so much?)Room and Board: $15,086Other Expenses: $2,810Total Cost: $50,896 Roger Williams University Financial Aid (2015- 16) Percentage of New Students Receiving Aid: 95  percentPercentage of New Students Receiving Types of AidGrants: 92 percentLoans: 66 percentAverage Amount of AidGrants: $14,213Loans: $11,102 Academic Programs Most Popular Majors:  Architecture, Business Administration, Criminal Justice, Marketing, Media Communication, Psychology What major is right for you?  Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates First Year Student Retention (full-time students): 83  percentTransfer-out Rate: 29 percent4-Year Graduation Rate: 55  percent6-Year Graduation Rate: 64 percent Intercollegiate Athletic Programs: Mens Sports:  Baseball, Lacrosse, Soccer, Swimming, Tennis, Wrestling, Track and Field, Golf, Cross CountryWomens Sports:  Basketball, Softball, Tennis, Volleyball, Field Hockey, Lacrosse, Golf, Track and Field If You Like Roger Williams University, You May Also Like These Schools UMass Amherst: Profile | GPA-SAT-ACT GraphUniversity of Rhode Island: Profile | GPA-SAT-ACT GraphBryant University: Profile | GPA-SAT-ACT GraphRhode Island College: ProfileKeene State College: ProfileSalve Regina University: ProfileNortheastern University: Profile | GPA-SAT-ACT GraphUniversity of New Haven: Profile | GPA-SAT-ACT GraphAlfred University: Profile | GPA-SAT-ACT GraphMarist College: Profile | GPA-SAT-ACT GraphSuffolk University: Profile | GPA-SAT-ACT GraphStonehill College: Profile | GPA-SAT-ACT Graph Data Source: National Center for Educational Statistics

Retail marketing Essay Example | Topics and Well Written Essays - 2000 words

Retail marketing - Essay Example As Hahn puts it, it is the strength of the online shopping business like that of eBay that is inherent by the fact that it is online (Hahn, 2006). Use of the internet allows both the sellers and bidders to participate in online auctions from anywhere in the world. A seller let’s say in China can put up a doll in an online auction site that can be bid on by bidders that reside in the United States. In essence due to the absence of territorial barriers made possible through the use of the virtual space, items can be purchased by technically everybody anywhere in the world. Inherent in the worldwide interdependence of buyers and sellers is the comfort given to the buyers. The buyer simply sits in front of the computer, logs on to the online shopping site, uses an e-money, then waits for the delivery of the product. There is no longer a need for personal visit on stores which could require much effort especially for busy buyers. The Internet offers variety that is simply impossible in traditional stores (Postrel, 2004). Definitely, buyers do more than purchase items of their choice because they also work or study. More than the comfort offered by online shopping, time is saved for other purposes. Basically, the cost of participating into internet auctions through various retail agents is zero (Hahn, 2006). Online shopping also allows buyers to customize their products, as well as benefit from cheaper prices. As buyers are purchasing directly from the supplier, it eliminates the need for retailers and distributors who often add to the cost of the product . Postrel (2004) found that prices on the Internet were 6 percent to 16 percent lower than prices off-line. Aside from the fact that purchase through online auctions saves time, it also allows the buyer to offer a bid at the time convenient to him since there are time constraints (Miller and Layton, 2000). Bids

Re-circulating Aquaculture Biofloc Systems in Deserts Research Paper

Re-circulating Aquaculture Biofloc Systems in Deserts - Research Paper Example The waste discharge as well as the use of chemicals or antibiotics to fight diseases is minimal. It is known that for at least 30 years, it has been under development. Unlike other methods which clean water from fish tank, there has been incorporation of aquaponics to some RAS fish farms (Lee and Richard, 18). Since biofloc systems are designed to improve environmental control over production in areas where there is water scarcity, such as desert in this case, or where land is expensive, more intensive aquaculture forms are required to be practiced for production that is cost effective. Economic incentive is considered to be strong for aquaculture business to be efficient in terms of production inputs, particularly limiting water or land. Biofloc systems were as well designed to prevent disease from being introduced into the system from the incoming water. Basing on the above, it can be affirmed that this system well fits the project that is to be staged in a desert where there is scarcity of water among other limiting factors. Shrimp farming, marine shrimp production in ponds, tanks and impoundments origin can be traced to South Asia. In this case, farmers were seen to raise wild shrimp incidental crops in tidal fishponds (Mungkung, 4). The birth of shrimp farming was in 1930s the time Motosaku Fujinaga ,a Tokyo University graduate became successful in Kuruma shrimp spawning(Penaeus japonicas) (Mungkung, 8).The larvae were cultured by him in the laboratory whereby in so doing this, he was successful in mass-production of these shrimp on a commercial scale. He then shared his research findings for at least 40 years and his work was published in 1942, 1941, 9167 and 1935.Emperor Hirohito had to honor him in 1954 with the title Inland â€Å"Japonicus Farming Father† (Mungkung, 4). Hatcherymen and fishermen started to supply large quantities of seed stock in the mid 1970s,

Marketing Plan Essay Example | Topics and Well Written Essays - 1500 words

Marketing Plan - Essay Example The sports drink is prepared through a blend or combination of water, electrolytes and carbohydrates with an aim of helping athletes to recover the electrolytes and energy that is lost during vigorous sports activities. The scientific formulation is presented by the PepsiCo to its market through variant brands such as orange, lemon lime, strawberry kiwi, citrus cooler, fruit punch and blue cool (MarketWatch, 2010). Industry Definition Regardless of the improved performance of the brand in the market, the level of competitiveness in the sports drink market has increased significantly. This is due to new entrants into the market, substitute products and application of competitive strategies by the key players within the sports drink market. In this regard therefore there is a need to develop an effective marketing plan that will be used to enhance the performance of the food drink within the market in addition to achievement of a competitive advantage in the market as opposed to rival products (Zmuda, 2008). Company Analysis PepsiCo, the parent company that produces Gatorade aims at becoming a leader in the production and sale of sports drinks within its markets across the world. This is achieved through an effective strategic leadership approaches and a corporate culture that is focused at high quality human resource management, quality in production, innovativeness and effective marketing (Stanford, 2011). The company’s performance and challenges within the market can be understood through an analysis of its strengths, weaknesses, available opportunities within the market in addition to threats within its markets. The strengths of the company are demonstrated by the high quality of its sports drink, Gatorade. This sports drink is scientifically formulated with elements that are required by individuals who are engaged in strenuous sports activities. Additionally, Gatorade has gained a significantly strong name of its brand within the market. This is attri buted to the popularity of the parent company and the promotional strategies that are employed in popularizing the brand within its local and international markets (Sterrett, 2009). The effectiveness of the scientific formulation in allowing individuals to excel in the physical performance of their exercise and sports activity has led to winning of the loyalty of the customers for the brand. Gatorade sports drink is however faced with weaknesses such as low visibility and advertising and unawareness of the consumers on the benefits of consumption of the product during sports, training and exercising activities. The relatively high price of the product is also argued to be one of the major weaknesses of the brand. Pepsi Co has many opportunities for enhancing the performance and competitiveness of Gatorade within the market. This includes more promotional activities through an integrated marketing communication approach and the use of celebrity endorsements of famous sports personali ties to popularize the brand within its market. In addition, the company has market opportunities of venturing into new scientific formulations such as protein regimens. The company would also add more nutrients to the Gatorade formulation such as vitamins. This is an opportunity that will allow the company to compete with rival brands and sports regimens that present the consumers with highly

The Pursuit Of Destiny English Literature Essay

The Pursuit Of Destiny English Literature Essay Slumdog Millionaire, directed by Danny Boyle, telling the story of Jamal Malik, a former street child, from the Juhu slum of Mumbai who appears on the Indian version of Who Wants to Be a Millionaire and was one question away from winning 20 million rupees. Thus it aroused the suspicions of the game show host and of law enforcement officials. However, before the last question, he was arrested and interrogated by the police , who suspected him of cheating because of knowing all the answers with little education. Key words: Slumdog Millionaire, brotherhood, poverty, love, money. Slumdog Millionaire, telling the story of Jamal Malik, a former street child, from the Juhu slum of Mumbai who appears on the Indian version of Who Wants to Be a Millionaire and was one question away from winning 20 million rupees. Thus it aroused the suspicions of the game show host and of law enforcement officials. However, before the last question, he was arrested and interrogated by the police , who suspected him of cheating because of knowing all the answers with little education. The story revolves around the interrogation of Jamal and the police. Jamal accounted that the incidents in his life which provided him with each answer. In the end, Jamal won the grand prize and met Latika at the railway station and kissed. It reveals that the lower in India. Jamals flashback reveals that the various injustice and difficulties the lower in India confront and the development of the society. The British director, Danny Boyle often express tragedy by drawing support from comedy, such as his best known film Trainspotting ,which is absurd and ridiculous but actually bleak and sad. Jamal, Salim and Latika grew up together after they had lost their family in a religious conflict. They were born in an urban slum, where was full of garbage and flies. Garbage and slums became the symbol of India at that age. They thought of themselves as three musketeers. The story of three musketeers would begin anew. But I am wrong, theyve wandered over cities in India. The reality was cruel, no matter how hard they tried, they were still in lower class. Destiny always play jokes on people. They were taken by Maman, the leader of a crime syndicate, who tricks and trained street kids into beggars. When Salim found that Maman was blinding children in order to make them more effective as singing beggars. Jamal and Salim ran away, and Latika didnt. Latika became the pain of Jamal. We live in a real world, which is full of injustice. Love is the language people all know from all over the world. Two naÃÆ' ¯ve kids tried their best to live, vendor, guider, nomad. At Jamals insistence, they had come back to find Latika. They rescued her and Salim killed Maman. For some reason. Jamal was separated from his brother and Latika again. While years later, Jamal was a tea server at an Indian call centre, he found his brother and his beloved girl. Salim was regretful for his past actions and only begged for forgiveness when Jamal physically attacked him. While Jamal admitted his love for her, Latika asked him to forget about her. Jamal promised to wait for her every day at 5  oclock at the VT station. Latika attempted to run with him, but she was recaptured by Salim. Jamal loss contact with Latika when Javed moved to another house, outside of Mumbai. Knowing that Latika watched it many times, Jamal tended to make contact with her again by becoming a contestant on the show Who Wants to Be a Millionaire. He made it to the final questiont, At last ,the love bird met in the railway station and kissed. Life is dear, love is dearer price. Both can be given up for freedomalmost everyone can recite Petofis poem. However, how many young men consider freedom is dearer than love at this age ¼Ã… ¸ There was always a girl in Jamals heart from he was a little boy to a young man, her name is Lakita. They had been separated twice in their life, and Jamal tried his best to find her every time. Once he told Lakita I know I will find you, it was our destiny. I dont know where theyve taken her. I went to the show (Who wants to be a millionaire), because I thought she would be watching, Jamal said th the police quietly. No mater where they come from , no mater what regime, race, skin, class and belief, people feel love. In this film, one of the most important figure , Salim, who had a strong enthusiasm to money. He was born in poverty. He wa.nted to get rid of it eagerly and this thirst led him to an apparently inexorable path. Finally .he realized that after what hed done ,the most important thing was not money ,but happiness. He couldnt go back where he was, his wish was to rescue his brother and his girl. He helped Latika and killed Javed. With his dying breath, Salim gasped that God is great. As Jamal describes the specific incidents that led to his being able to answer each of the quiz show questions, he is simultaneously telling several stories, tales of the link between brothers, the never-ending battle with poverty, the lure and pitfalls of crime and the rapid modernization of India. In my view ,I dont think Jamal could live without his brother. Although Salim was bad, he wanted to protect his brother deep down the heart. He sacrificed himself. These are the theme of Slumdog Millionaire-love, thirst and brotherhood. Notes: 1.Specifically, in the Kumar article, Boyle referred to Deewaar (1975) by Yash Chopra and Salim Javed , Satya (1998) and Company (2002) by Ram Gopal Verma, and Black Friday (2004) by Anurag Kashyap 2. Some of the other Indian films cited by Boyle as reference points for the film include Satyajit Rays Pather Panchali (1955), Mira Nair films such as Salaam Bombay! (1988), Ashutosh Gowarikars Lagaan (2001), and Aamir Khans Taare Zameen Par (2007).

Deborah Talls From Where We Stand :: Deborah Tall Where Stand Essays

Deborah Tall's From Where We Stand In her book, From Where We Stand, Deborah Tall, tells us the story of coming to Geneva, New York, to begin teaching. It is a personal account of coming to terms with a new and foreign place. It gives us the chance of watching her learn about landscapes, people, and history. It moves through time, through her own life, and especially through motherhood. In the end, and after more than a decade, she gives us the signs of what it means to live out of and within the place where you are. Perhaps the poet is uniquely qualified to consider this issue of place. When Martin Heidegger attempted to understand "place" and "home," he turned to poets like Friedrich HÃ ¶lderlin. Similarly, we can read poems and essays by Gary Snyder --- for instance, The Practice of the Wild or A Place in Space --- or N. Scott Momaday --- for instance, The Man Made of Words. Wallace Stegner's Where the Bluebird Sings to the Lemonade Springs is a collection of essays about "living and writing in the West." John Brinkerhoff Jackson takes us on a tour of American landscapes in his book A Sense of Place, a Sense of Time. And Wes Jackson's Becoming Native to This Place is based on his personal experiences of settling in a little formerly abandoned Kansas farm town, to establish his Land Institute. Virtually all of these writers share a common feeling that mainstream American society has lost its roots. With our extreme mobility we have lost connectedness with the land. We tend to avoid what is unique and defining of landscapes and to look for what is common or universal. When we drive through small communities, we stop to eat at the Burger King or McDonalds instead of investigating Aunt Sue's Loggers' Cafe. In a way, we have invented "everyplace" by universalizing the common things that we expect and seem to need --- familiar motel facades, common fast food menus, universal cable TV access, etc. But what these authors question is whether "everyplace" is really a "place" at all, hence, whether it serves the needs of being grounded in a place, knowing a landscape, feeling the history of habitation, belonging. Here are some personal observations. When Mammoth Mountain was aggressively developed as a ski resort, in the early 70s, traffic began picking up on US395, running through the town of Bishop.

Beloved Duncan Murdered Essay

The flow of blood stopped and History recorded a tragic death. King Duncan over the past ten years has proved to be the most trusted noble. He is a good and Godly man, friend to the poor and defender of the downtrodden, but unfortunately he is no more with the people of Scotland. On the grim evening of November 10th, the great King Duncan of Scotland was murdered in his chamber. According to the porter, King Duncan was paying a visit to the castle of his Thane, Lord Macbeth, during the time of his death. The porter further mentioned that Lord Macbeth had arranged a grand feast for the king and his sons during their visit to Macbeth’s castle in celebration of Macbeth’s new titles. After the feast, drunken guests resided to their correct chamber and no disturbances were recorded throughout the night until the following morning when the King was found lying dead in his bed with multiple stab wounds to the chest. The main suspects of this unexpected murder include the King’s two sons as well as his guards. The guards were found the next morning with the murder weapons, along with blood smeared all up and down their body. However, Duncan’s sons fled the scene and are also suspected for the murder of their father. In an interview with Lord Macbeth he stated, early in the morning, two noblemen, Macduff and Lennox were called to the castle to visit King Duncan, but when they entered their king’s chamber they exclaimed â€Å"o horror, horror, horror!† Macbeth also stated, â€Å"before the investigators could examine the scene, the chamberlains were killed as a punishment for committing this gruesome deed.† Macbeth was very upset throughout the duration of the interview. He expressed his distress and great loss by showing his love and affection for the King and said he will do everything in his power to find the killer and punish him. An interview with two Scottish nobleman was also held follow the murder of King Duncan. During his interview, Lennox commented on what a terrible  night it had been. He said the wind had blown chimneys down and described how it howled so terribly, but unfortunately refrained from further questioning about the murder to uphold the family’s wishes for privacy. Macduff however agreed to answer more questions. Macduff stated during his interview, â€Å"It is speculated that the king’s sons had bribed the guards to kill Duncan because the crown passes to the nearest eligible kin.† After hearing the news of their father’s murder, King Duncan’s son’s, Malcolm and Donalbain, fearing their lives, fled Scotland. It appears to the people of Scotland that the son’s hasty departure makes them prime suspects of the crime. King Duncan’s body was removed from Macbeth’s chamber in order for burial preparations. The King’s remains will be buried in the king’s burial grounds in Scotland. Once news of the murder was released to the public, the people of Scotland began mourning for their beloved king and immediately began focusing all efforts on uncovering who committed this foul deed. Unfortunately, this tragic murder remains unsolved. Investigations will continue until this mystery is solved. Townspeople are encouraged to come forward with any and all information that may lead to solving of this crime.

Inspiring Quotes by Eleanor Roosevelt

Inspiring Quotes by Eleanor Roosevelt Married to her distant cousin Franklin Delano Roosevelt in 1905, Eleanor Roosevelt worked in settlement houses before focusing on supporting her husbands political career after he contracted poliomyelitis in 1921. Through the Depression and New Deal and then World War II, Eleanor Roosevelt traveled when her husband was less able to. Her daily column My Day in the newspaper broke with precedent, as did her press conferences and lectures. After FDRs death, Eleanor Roosevelt continued her political career, serving in the United Nations and helping create the Universal Declaration of Human Rights. Selected Eleanor Roosevelt Quotations You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do.No one can make you feel inferior without your consent.Remember always that you not only have the right to be an individual, you have an obligation to be one.The word liberal comes from the word free. We must cherish and honor the word free or it will cease to apply to us.When you know to laugh and when to look upon things as too absurd to take seriously, the other person is ashamed to carry through even if he was serious about it.It is not fair to ask of others what you are not willing to do yourself.What is to give light must endure the burning.Do what you feel in your heart to be right - for youll be criticized anyway. Youll be damned if you do, and damned if you dont.For it isnt enough to talk about peace. One must believe in it. And it isnt enough to believe in it. One must work at it.When all is said and done, and statesmen discuss the future of the world, the fact remains that people fight these wars. When will our consciences grow so tender that we will act to prevent human misery rather than avenge it?Friendship with oneself is all important because without it one cannot be friends with anybody else in the world.We all create the person we become by our choices as we go through life. In a real sense, by the time we are adults, we are the sum total of the choices we have made.I think that somehow, we learn who we really are and then live with that decision.The future belongs to those who believe in the beauty of their dreams.I say to the young: Do not stop thinking of life as an adventure. You have no security unless you can live bravely, excitingly, imaginatively.As for accomplishments, I just did what I had to do as things came along.I could not, at any age, be content to take my place by the fireside and simply look on. Life was meant to be lived. Curiosity must be kept alive. One must never, for whatever reason, turn his back on life.Do the things that interest you and do the m with all your heart. Dont be concerned about whether people are watching you or criticizing you. The chances are that they arent paying attention to you. Your ambition should be to get as much life out of living as you possibly can, as much enjoyment, as much interest, as much experience, as much understanding. Not simply be what is generally called a success.Too often the great decisions are originated and given form in bodies made up wholly of men, or so completely dominated by them that whatever of special value women have to offer is shunted aside without expression.Campaign behavior for wives: Always be on time. Do as little talking as humanly possible. Lean back in the parade car so everybody can see the president.It was a wifes duty to be interested in whatever interested her husband, whether it was politics, books, or a particular dish for dinner.We women are callow fledglings as compared with the wise old birds who manipulate the political machinery, and we still hesitate to believe that a woman can fill certain positions in public life as competently and adequately as a man.For instance, it is certain that women do not want a woman for President. Nor would they have the slightest confidence in her ability to fulfill the functions of that office.Every woman who fails in a public position confirms this, but every woman who succeeds creates confidence. [1932] No man is defeated without until he has first been defeated within.Marriages are two-way streets and when they are not happy both must be willing to adjust. Both must love.Its good to be middle-aged, things dont matter so much, you dont take it so hard when things happen to you that you dont like.You like to respect and admire someone whom you love, but actually, you love even more the people who require understanding and who make mistakes and have to grow with their mistakes.You cant move so fast that you try to change the mores faster than people can accept it. That doesnt mean you do nothing, but it means that you do the things that need to be done according to priority.It is neither unusual nor new for me to have Negro friends, nor is it unusual for me to have found my friends among all races and religions of people. [1953]The separation of church and state is extremely important to any of us who hold to the original traditions of our nation. To change these traditions by changin g our traditional attitude toward public education would be harmful, I think, to our whole attitude of tolerance in the religious area. Religious freedom cannot just mean Protestant freedom; it must be freedom of all religious people.Anyone who knows history, particularly the history of Europe, will, I think, recognize that the domination of education or of government by any one particular religious faith is never a happy arrangement for the people.A little simplification would be the first step toward rational living, I think.The more we simplify our material needs the more we are free to think of other things.One must even beware of too much certainty that the answer to lifes problems can only be found in one way and that all must agree to search for light in the same way and cannot find it in any other way.A mature person is one who is does not think only in absolutes, who is able to be objective even when deeply stirred emotionally, who has learned that there is both good and bad in all people and all things, and who walks humbly and deals charitably with the circumstances of life, knowing that in this world no o ne is all-knowing and therefore all of us need both love and charity. (from It Seems to Me 1954) It is essential to have the leadership of a young and energetic President if we are going to have a program of any validity, so let us look forward to a change in November and hope that youth and wisdom will be combined. (1960, looking forward to the election of John F. Kennedy)Too few of us think of the responsibility facing the man who will be President of the U.S. and of all its people on his inauguration, January 20. The crowds that have surrounded him during the past year, the feel he has had of the people who did support him all this will now seem far away as he sits down to appraise the whole situation before him.  (1960, November 14, after the election of John F. Kennedy)You rarely achieve finality. If you did, life would be over, but as you strive new visions open before you, new possibilities for the satisfaction of living.I consider those are rich who are doing something they feel worthwhile and which they enjoy doing.She would rather light candles than curse the darkne ss, and her glow has warmed the world. (Adlai Stevenson, about Eleanor Roosevelt) About These Quotes Quote collection assembled by Jone Johnson Lewis. This is an informal collection assembled over many years. I regret that I am not able to provide the original source if it is not listed with the quote.

Indias culture has created a disregard for compulsory educa essays

Indias culture has created a disregard for compulsory educa essays India has existed as a parliamentary democracy since its independence from Britain in 1947. One would assume that since India is a democracy, that they would have well developed compulsory education policies. However, compulsory education policies do not exist in India. India has been changing rapidly over the last decade, but has failed to do anything about education or the welfare of its children. As a result only sixty percent of its children attend school beyond grade five and the literacy rate among the adults in India lies only slightly above fifty percent, according to the United Nations Children Fund, (unicef.org). Indias culture is the cause of Indias total disregard of compulsory education which has created one of the largest child workforces in the world. Therefore, many of the children in India hold jobs as early as three years old. Many drop out of school early and many never attend school at all. Although India has been on a path towards modernization, they have not modernized in their way of thinking or in their set of beliefs. Weiner (1991; 55) describes this well with the case of Uttar Pradesh, (who has been Indias Secretary of Labor), whose family were agricultural laborers and did not send their children to school. They did not send their children to school not because they were poor and needed their children to work but simply because it was not the custom for his fathers family to send their children to school. The custom of not sending children to school was simply what Uttars family did. His father was not sent to school; therefore he did not realize the need for his children to go to school. This is a big problem in India. Indias government does not emphasize the need for children to be in school, thus children are sent to work and not always because the family needs financial support. They simply just do what their parents did. This custom is deep...

Cooperative Strategy Case Study Example | Topics and Well Written Essays - 250 words

Cooperative Strategy - Case Study Example This is so especially when the industry wants to accrue most benefits from the collaboration. For the case of Apple inc. the joint ventures are the most appropriate. For instance through joint alliances with their companies such as HP, the company would benefit from designing software that will create network links with the two companies (Hitt, Ireland & Hoskisson 263). This combination will create a more competitive Apple as opposed to it working alone. The same applies for HP that would benefit for multiple partnerships from other companies such as IBM (Hitt, Ireland & Hoskisson 270). This will help HP create value for its products and still come up with a means of sharing resources and become more innovative in its creations. Hitt, Ireland & Hoskisson also say that through these alliances, firms gain access to their partners; thus, an increase in the chances of competitive advantage in the market

Information proposal Essay Example | Topics and Well Written Essays - 750 words

Information proposal - Essay Example Most people are unaware about their own role in starting such fires and there is a need to inform the public regarding the same. People often undermine their own role, and mistakenly think that for a fire to occur there has to be some outward factor or person involved. This Informational Documentary will narrate the story of one such homeowner whose house caught fire due to his own misjudgment and carelessness. Attempt will be made to inform the viewers about how to avoid such seemingly harmless carelessness that can have such terrible consequences. Moreover, it will also try to guide viewers about what steps to take once such a fire has been started and how to minimize the resulting damage to people and property. First of all some statistics will be provided that show just exactly what the percentile of the household fires is that are caused by such carelessness. It is estimated that around 14 people a day are victims of household fires, mostly children and the elderly fall into the victims list. A burn victim, who was involved in such an incident whereby his/her own carelessness started the fire, would be showcased and his/her present condition as well as what s/he did wrong and how s/he could have avoided the accident would also be shown to the viewers. A fire safety officer will also be interviewed who will inform the viewers how to avoid such fires and what to do in case such a fire erupts. The fire safety officer will also be asked to demonstrate how best to escape such a fire, in this regard; the help of the local fire department, preferably the one to which the fire safety officer himself belongs, would also be elicited. Short interviews of those who escaped such fires, and how these fires were caused, would also be recorded. The precautions to be taken to avoid such fires or to detect them as early as possible, like the newest smoke detectors and the like would also be taken into

Why is Marco Polo more popular than Ibn Battutah Essay

Why is Marco Polo more popular than Ibn Battutah - Essay Example Marco Polo's first journey was a trip to Cathay (China) at the age of seventeen with his father. While traveling towards China they passed through Armenia, Persia, and Afghanistan, over the Pamirs, and all along the Silk Road to China. During their journey they first made a wide swing to the North arriving to the southern Caucasus and the kingdom of Georgia. Then they journeyed along the regions parallel to the western shores of the Caspian Sea, reaching Tabriz and made their way south to Hormuz on the Persian Gulf. From Homurz to Kerman, passing Herat, Balkh, they arrived Badakhshan, where Marco Polo recovered from an illness and stayed there for a year. On the move again, they found themselves on "the highest place in the world, the Pamirs", with its name appeared in the history for the first time. Ibn Battutah on his first journey travelled through Algiers, Tunis, Egypt, Palestine and Syria to Makkah. After visiting Iraq, Shiraz and Mesopotamia he once more returned to perform the Hajj at Makkah and remained there for three years. Ibn Battutah visited China sixty years after Marco Polo and travelled 75,000 miles, much more than Marco Polo and less remembered than Marco Polo. Marco Polo in his travels had visited the sprawling cities and markets that even Christopher Columbus had not seen, which later revealed as the "parts of Asia". Ibn Battutah also informed about such undiscovered lands and added additional knowledge to the works of Marco Polo. Marco Polo arrived the Taklamakan desert (or Taim Basin), after passing through the views of Yarkand, Khotan, Cherchen, and Lop-Nor. It was Marco's ability as a traveler and writer that enabled him to observe and write even the most minute and unnoticeable details after just going through the glimpses. On the other hand one cannot ignore the travel efforts made by Ibn Battutah even at those circumstances at which his ships were wretched. Ibn Battutah after leading three years at Makkah once again packed up and after a visit to Jeddah he went to Yemen by sea, visited Aden and set sail for Mombasa, East Africa. After going up to Kulwa and touching Hormuz, Siraf, Bahrain and Yamama he came back to Oman. He revisited Cairo, Palestine and Syria, thereafter arriving at Aleya (Asia Minor) by sea and travelled across Anatolia and Sinope. He crossed the Black Sea and after long itinerant he reached Constantinople through Southern Ukraine. (A.S Chughtai, Ibn Battutah-The great traveller) He w as appointed as chief judge in Delhi, and later, the Sultan as his Ambassador sent him to the Mongol Emperor of China. This trip took him to the Maldives, Bengal, Assam, Sumatra, and finally to the Chinese city of Zaytun and possibly Beijing. He returned to Morocco in 1349. Marco was such a dare hearted traveler that he did not lack behind in exploration of the Gobi Desert,

To determine obesity Essay Example for Free

To determine obesity Essay To determine obesity the BMI score of the subject is compared to the standard table used and the percentile is taken (CDC, 2007) The BMI-for-age percentile is utilized to interpret the BMI score and one should note that BMI for the younger group is age and sex specific, this is so because amount of fat fluctuate in children and the amount of fat is also dissimilar with boys compared to girls. Obtaining the percentile is the most common indicator in assessment of the size and growth structure of the child, this percentile will be used to note the position of the BMI obtained among same age and peer groups. The weight status of the child is then determined and CDC (2007) categorized percentile ratings as follows: A table of Body Index Score is provided below: According to the NHLBI website one should also note that children who are overweight, obese or extremely obese have increased risk for diseases like type 2 diabetes, hypertension and cardiovascular disorders, with the risks rated as children who are overweight and carries a body index of 25-29. 9 score have increased risk for such diseases, while obese children who has a 30 – 39. 9 classed as class I and II obesity BMI have a higher risk to develop the diseases mentioned. And the extremely obese children who scores 40 and above BMI are exceedingly at risk for development of the diseases usually associated only with the older population. A table of which is provided below: Results from the 1999-2002 National Health and Nutrition Examination Survey (NHANES), by means of measured heights and weights, designated that a projected 16 percent of children and adolescents with ages 6 to 19 years of age are obese. As it might be noted in Figure 1, this statistics represents a 45 percent mark up from the overweight estimates of 11 percent obtained from NHANES III (1988-94) not over ten years passed. Factors that Predicts Obesity in Children There are many reasons why children become obese. Although there genes do play a role in this fiasco, it will be noted that it cannot alone be blamed for the inordinate amount of obese children that has continued. The most common causative factors that are linked to obesity can be construed as genetics, as was previously mentioned, add to that a lack of physical activity, unhealthy eating habits or more likely a combination of the factors mentioned. One can say that obesity is the same for adults and children, and the underlying cause the same also, too much intake of food and very little physical activity. Realize that many children aged 8-16 years watches television for hours a day and it is shown that those children that watch the most television have the highest chance for obesity.

Self-Determination in Arab Society :: Arabic Culture Cultural Essays

Self-Determination in Arab Society Since World War Two, much of the developing world has been in transition. One such idea that saw a re-birth was that of self-determination-- be it on the national level or on the personal level. Self-determination on a national level means the independence of a country; on a personal level, it is the determination of one own fate. This can be seen in various ways with our five women characters, Maha, Um Saad, Nadia, Yusra and Suad. In the forward of Daughters of Abraham, Karen Armstrong notes that Islam is "adamantly opposed to the subjection of one human being by another," "insist that men and women were created by God image" and "both sexes have equal rights and responsibilities before God." Strong and resourceful women have played a key role in history and yet Islam has pushed women into an inferior and marginal position, excluding them from full participation in the social, cultural and religious life of the community. Even though figures such as the prophet Muhammad had a positive view of women, relied on them, and treated them as valued equals, some of the most respected sages and theologians have preached outright misogyny. In Rethinking Women and Islam, Amira Sonbol remarks that while the "vision of equality has been one of the mainsprings and central teachings of Islam," it is not extended to women. Rather the numerous Quranic references to equality between man and woman are commonly disregarded, "as the man is given superior moral and physical role as guardian over his wife." It is this type of understanding that is rooted into Arab culture whether or not Arab women have experienced great changes in modernization and industrialization. Therefore, it is imperative that women stand up for themselves and have a sense of self-determination. Self Determination Women were among the first converts to Islam, and the Koran gave women rights of inheritance and divorce that Western women did not receive until the nineteenth century. The Koran does not describe the wearing of the veil of all women as well as seclusion. However, Karen Armstrong notes that three of four generations after the prophet death, Muslims imitated the customs of the Greeks and the Persians in their empire who had long treated their women in this way. Moreover, in her view, Muslims also picked up some of the Christian misogyny and pre-modern legal codes like the Shariah "reduced women to the rank of second-class citizens even though the ideal of the equality of all believers was crucial to the Quran message.

W.S. Merwin as an Influential Writer of Poetry and Prose :: W.S. Merwin Essays

W.S. Merwin as an Influential Writer of Poetry and Prose Emergence At the day's end all our footsteps are added up to see how near. W.S. Merwin W.S. Merwin is an award-winning author of a wide variety of both poetry and prose books. He has served as a tremendous influence to me and has helped guide me along my writing journey. He inspires my best writing and has helped to shape my stylistics. I seek to follow in the footsteps of perhaps one of the most well known and popular poets of this century. W.S. Merwin was born in New York City in 1927 and grew up in Union City, New Jersey, as well as Scranton, Pennsylvania (Merwin, Selected 279). From 1949 to 1951, Merwin was a world traveler, as he worked as a tutor in Portugal, France, and Majorca (Merwin, Selected 279). In addition to writing poetry, Merwin also wrote articles for The Nation as well as radio scripts for the BBC (Merwin, Selected 279). One of his most famous poetry books, The Carrier of Ladders, won the Pulitzer Prize in 1970 (Merwin, Selected 279). In addition to his books of poetry, he published three books of prose: The Miner's Pale Children, Houses and Travelers, and Unframed Originals. Merwin received many outstanding awards in his career including The Fellowship of the Academy of American Poets in 1974, and the Governor's Award for Literature of the State of Hawaii (Merwin, Selected 279). Merwin's writing style is unique from many other professional writers. "Merwin has been committed faithfully to the energies of fragmentation, erasure, and all those energies we identify as negative" ("Boston Review" 1). Because Merwin is able to use this technique so effectively, I attempt to follow in his footsteps and try some of it out on my own. Rick Jones and I used this idea in our collaborative poem, "pierced existence," in which we did not use proper capitalization or follow some of the most basic rules English rules. When I write in this style, I feel more relaxed because I do not have to be concerned with grammar and spelling. I am better able to concentrate on imagery and the use of words. Merwin's magisterial control of lyric syntax and narrative order give the reader no difficulty; they are able to understand his work since it flows free from form ("Boston Review" 1). "The consistency, the inclusive and transforming vitality of the work makes it the crowning achievement of Merwin's long and extremely diversified career" ("Boston Review" 1).

Ethan Frome Key Passage Analysis Essay

Edith Wharton quite deliberately brings together human emotion and the environment in her novella Ethan Frome. The characters are circumscribed by the environment in which they exist and the impossibility of escape from the environmental forces of nature, heredity and place shape the characters of the text. A moment of hope arises as Mattie and Ethan walk home together from the dance and a more romantic sense of possibility emerges. The reader is drawn to the love of Ethan and Mattie quite subtly – it grows almost organically from innocent moments shared and this is perhaps why the reader does not see their ‘affair’ as adulterous. We share the hope that glimmers in the bleak cold that is Starkfield and its characters. Ethan’s sensitivity reflects an important aspect of his character that is shown to us in this section. His intelligence and the study in Worcester has exacerbated his isolation within the Starkfield community. Harmon Gow’s ironic observation that ‘most of the smart one’s got away’ heightens the reader’s perception that Ethan is trapped. The ‘appeal of natural beauty’ suggests a connection with the landscape that is romantic in its conception. Ethan ‘communes’ with the environment and is able to see beyond the harshness in a way that the frame narrator cannot. The fact that he feels this appreciation of beauty as a silent and solitary emotion typifies the lack of communication within his world. Similarly, the night walks of Mattie and Ethan become moments of ‘communion’. Wharton’s choice of diction suggests that their relationship is more than a response to the physical harshness of the environment or repressed emotions – the ‘sweetness of this communion’ implies a genuine meeting of souls and minds that transcends the physical. The fact that Mattie’s ‘spirit†¦ trembled with the same touch of wonder’ is inspiring for Ethan and the reader is encouraged to view the relationship as one of purity and innocence rather than adulterous. Wharton uses the environment as the meeting point for the lovers’ ‘wonder’ – looking up to the stars (an image often synonymous with dreams and hope) or across the fields. It is interesting to note the descriptive language Wharton uses to describe Ethan’s vision when he is with Mattie. The sunset is red with ‘cloud flocks over slopes of golden stubble’ with strong ‘blue hemlocks’ – the intensity of the colours reflect the intensity of his emotions and contrast with the blank, barren whiteness that has characterised descriptions of Starkfield up to this point. It is as if Mattie, whose surname sparkles with colour, transforms the landscape and Ethan sees the world anew when he is with her. His masculine ego is hinted at by Wharton in the admiration Mattie displays for his knowledge of the environment. We have been encouraged to view him as the powerless and emasculated husband, browbeaten by a shrewish wife. Mattie inspires a sense of manhood within him. This is interestingly displayed at the moment of crisis when the pickle dish is shattered as Ethan takes control and feels the ‘thrilling sense of mastery’ as he reassembles the dish. The symbolic nature of the dish representing the marriage of Ethan to Zeena is shattered and Ethan is liberated by the moment – however fleetingly. Wharton suggests that Mattie and Ethan are closely (and perhaps idealistically) suited to each other – she describes their walks as a ‘communion’. Mattie’s description of the landscape looking as it had been painted strikes a deep chord within Ethan and he feels that Mattie is able to articulate ‘his secret soul’. The closeness and intensity of their relationship is perhaps understated – depicted in the language of the environment rather than through eloquent dialogue. Wharton often plays upon Ethan’s lack of eloquence to show the difficulty he has in expressing his emotions.

5 Reasons You Just Had a Really Bad Interview

5 Reasons You Just Had a Really Bad Interview So you went in to interview for your dream job, and you didn’t get it. You probably had a bad interview. No big deal! Here are 5 things you might have done wrong, and how you can fix that next time around. 1. You Dressed for FailureIf you didn’t dress for success, you stacked the deck against yourself before you even started. Appearances do matter, particularly for job interviews and first impressions in general. Was your clothing loose, wrinkled, inappropriate, too casual, dirty, or stained? Next time consult a trusted friend, relative, or colleague to help you pick out an outfit that will help present you in a better light.2. Your Body Language is LackingIt’s possible you came across as nervous or standoffish or untrustworthy, just by biting your nails or looking in weird directions or crossing your arms. Next time, have that same trusted advisor talk you through a mock interview and take note of any suspect body language you might not know you’re using. Then fix it before the real deal.3. Your Tone is OffThe tone of what you say is almost as important as saying the right things. Were you too quiet? Too talkative? Too confident? Not confident enough? To make sure your delivery is as good as your material, mock interview with this in mind as well. And practice until you nail it.4. Your Pitch is  LackingDon’t ever forget that an interview is an opportunity to sell yourself. Don’t just show up and answer questions; come armed with every thing you can. A professional portfolio, a list of your accomplishments or awards†¦ or send a digital version before you even walk through the door. Remember, you’re the product. Make sure you make them see how much they want you.5. You Didn’t Do Your HomeworkThe research you do before an interview is crucial. If you didn’t figure out everything you possibly could about the company, the position, your interviewer- even the CEO- before you came in to interview, then you set yourself up for failure. Don’t let that happen next time!Remember: practice makes perfect. Drill yourself until you’re sure you’re not making any of these mistakes.

Writing for research Essay Example

Writing for research Essay Example Writing for research Essay Writing for research Essay Prompt 1: It could be that the bathroom scale has not yet been properly calibrated. Based on personal experience, new scales tend to give more consistent readings than older scales because the mechanisms of scales tend to wear out over time. However if the scale is not yet calibrated, that means that it will likely give consistently wrong results. All that needs to be done is to calibrate the scale and then it should give accurate as well as reliable output already. Prompt 2: Yes, a measurement procedure can be reliable but not valid. However, a measurement procedure that is valid is automatically reliable as well. If the procedure is consistent but gives wrong output, then it is reliable but not valid (Brechner Brechner, 2008). However, validity means that the procedure is measuring what it intends to measure so that automatically assumes that the procedure is reliable as well (Brechner Brechner, 2008) since if it gives very diverse output, then it is obviously not measuring what it is supposed to measure.

9 Types Of Blog Posts That Will Boost Traffic

9 Types Of Blog Posts That Will Boost Traffic You work hard on  every blog post. Word by word, line by line to make your blog posts perfect. You even attach shareable images, break them into digestible paragraphs, and do the best outreach marketing process you can do. But still, sometimes they  just dont deliver the traffic, shares, and leads you were hoping for. Its simply because your audience doesnt like the blog posts  youre publishing. The solution to  this problem is also simple- just publish the content your audience wants.  You need something that can not only save you time but can also guarantee results. Its time for you to identify the types of blog posts  that will give you results.  The content that gave your competitors an edge over you. The content that made a common person a huge  influencer in  your niche. Lets explore  these winning types of blog posts that the big marketing influencers are rocking right now that have helped them get  huge followings and grow their businesses. 1. Publish  Long List Posts To Get More  Backlinks No arguments. List posts are the best. And no, I’m not talking about only list posts; I’m talking about LONG list posts. These guys  are the ones that: Attract audience attention by their obscure number. Show your expertise. Are immensely actionable  for your audience as they read your content. Are super informative. Are easy to read and scan for the  big takeaways. Not to mention, list posts overwhelm your readers. A lot of folks may  need to read these  posts a few times just to learn all of the information you have to provide. In fact, there's a huge market of read-it-later apps like Pocket and Instapaper  because of long posts like these. Without any hesitation, I’ll admit that I still visit Jon Morrow’s list of 317 power words. I’m that dull. ;) Copyblogger- one of the most influential  content marketing blogs- has so many list posts among its popular posts. And they're still regularly publishing them. Here's a headline from Copyblogger. Just take a look at how many shares this long list post is pulling in. Look at Brian Dean, founder of Backlinko, who attracted lots of eye balls through his 9th post called 200 search engine ranking factors. And according to Brian, this post still brings him 10,000–15,000 visitors per month, even months after he initially published the thing. Not to mention, the post ranks #2 for term â€Å"ranking factor†, which is bound to keep that traffic flowing in. Here's how to write a long list post: Find your big idea. Write down as many points as you can. Refine your list to the most important points. Write an emotional headline involving the number (usually odd numbers perform the best). Make it little longer  than any other post you've seen on your idea. Include lots of images and   buttons to entice social shares. Include bonus takeaways in a content upgrade to turn your traffic into subscribers. But, while doing so, make sure not to dilute its quality. For example, Jimmy Daly, editor of Vero Blog, compiled a massive list of 500 tips for this post. But, he preferred quality over quantity and refined the list to 20.  And, the results? That post resulted in getting 300+ links and 2,500+ shares in less than 30 days. Pro Tip: Consider groupings in your  list posts with proper subheads. It makes your readers curious to  keep them reading. Recommended Reading: The ‘Skyscraper Technique’ May Actually Improve Your Content Marketing How To Get People To â€Å"Read† Your Blog With Scannable Content 2. Write Research-Backed, Data-Driven Posts To Grow Your Traffic Want to position yourself as an expert? Research can establish you as an authority. Peep Laja, founder of ConversionXL, is one of the best CROs (Conversion Rate Optimizer) out there.  You know why? The guy  positioned himself as an expert with  evidence and data-backed content. So instead of saying â€Å"simple websites are better†, he includes evidence and says: In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that â€Å"visually complex† websites are consistently rated as less beautiful than their simpler counterparts. Here’s one more example; look at the image below: Looks familiar, right? Indeed, it is. Because Buzzsumo wrote a grand research post  on OkDork. And, after that, it went viral. More importantly, it received 2,228 links. That's kind of a big deal. I know you must be thinking that this kind of research would take months to conduct. Look, I didn’t tell you that yours  should be as huge as that example. Instead, it can be a result of a simple test. Here’s an example: Alex, the founder of Groove, wrote a guest post for the Buffer blog. In this post, he shared a result of simple test:  power of story in your blog. And that simple test got 10,000 shares from social media. Or as Alex puts it in his words: Within an hour of the post being published, we had 1,000 new unique visitors. That soon turned into 5,000, and then 10,000, and before long, 20,000. Not to mention, also wrote a guest post for OkDork sharing their headline report. That post was one of several they wrote to understand their audience's interests in writing better headlines. After that was super successful, they repurposed  that same data to build their headline analyzer, which has now contributed 292,995 pageviews and 16,191 new email subscribers. Kudos :-) So how can you write research-backed, data-driven types of blog posts? Find a  helpful, big idea on  something that is never covered. Or you could take Brian Dean's advice and apply the skyscraper technique to your content to outdo anyone else who's already published something similar. Determine how you'll gather the data you need in your post to make it factual and super  actionable. Show why it's important to your  audience. Add relevant images, graphs, and charts to prove your points. Add your viewpoint to every research point. This is usually where you can include actionable guidance. Lead your post to a strong call-to-action. 3.  Share Your Success To  Turn Traffic Into Profit There’s a trend these days. People are publishing posts that share  their success. And of course, these posts go viral within just weeks of publishing.  I mean who wouldn't like to read: How We Got 37 Million Hits In 3 Days People go nuts when they see posts like these.  Another reason that success-sharing posts posts  work is because like case studies, they also have a story that  their audience can relate to, and they follow a step-by-step approach to solve the problem. Here's an interesting example... Alex, founder of Groove, knew that these types of blog posts were  becoming some of their hits. But like many others, he had no story  to share with his audience. And as Alex himself put it in his own words: We didn’t have Ten Tips for Building a Successful Business or A Guide To Making Millions; because, we hadn’t lived those stories yet. ...but  he didn’t give up. He noticed the gap and started sharing his ongoing journey to $100,000 in monthly  revenue. After that, the blog took off. It became one of the must-read blogs for startups. And it didn't stop there- the blog helped him grab endorsements from big influencers like Hiten Shah and Andrew Warner. And now the company's monthly revenue is $186,000. Takeaway: When it comes to marketing, there is nothing like a rule. Try to break every rule and frame your own. Do this yourself: Brainstorm how you're solving some of your own biggest challenges. Connect the dots between your own challenges and the problems your audience faces every day. Write an open, honest, and transparent post about how you're overcoming that challenge to reach your goals. If that post is successful, consider doing what Groove did and dedicate an entire blog to posts on those topics. Break every rule and frame your own.4. Share New Methods  To Coin New Terms And Stand Out In Search Results Your audience is always looking for new ways to solve their problems. They don’t want to follow the same track because it’s just not giving them success anymore. You need to give them something new that  can solve their problem- a method that's  working for you, has already solved your problem, and something different that no one has covered before. Give your audience new method posts to build your authority. #bloggingUnlike success-sharing posts, these types of blog posts will help your audience solve a problem with your new approach. So yes, they work wonders if done properly. Look at  Noah Kagan’s Quant based marketing  as an example. It was a new concept for startups because before it, there was only â€Å"hope-based marketing†. So, it made his post stand out. After that, Noah wrote many posts explaining the concept more deeply. And, who can forget Brain Dean’s skyscraper technique- it was the only technique that  guaranteed you results. No doubt, that's why this post is the most popular post on his entire site. Also, before 2010, â€Å"Growth Hacker† was not even a term, but after Sean Ellis coined it in one of his blog posts with the help of Hiten Shah and Patrick Vlaskovits, it's now a highly reputable position. After that, Andrew Chen introduced it to a much wider audience, calling growth hacker  the new VP of marketing. These types of blog posts are great  because: They make you look authoritative with innovative ideas. You have your own keyword that will rank you #1 in search results. They tend to go viral on social media. So how can you  write a new method post? Find your unique angle that  you used to solve a problem- like  how  Bryan Harris found a new way to drive traffic using his poster boy method. Convert it into a step-by-step solution. Name it something descriptive of what it is, but no one has used before. Think of metaphors. Tell your readers why it's important for them. Share your unique solution with an influencer who can  help you promote it. 5. Include  Infographics In Your Posts To Get More Shares Infographics get the most social shares of any blog post type. Not only do they get traffic,  they also bring you a lot of inbound links. In fact, KISSmetrics got 41,142 links from 3,741 unique domains by publishing 47 infographics within one year. Pretty cool, right? Meet Mike. Mike runs a New York-based SEO Agency. One of his clients, FCE pest control, wanted more traffic. So, they approached Mike. But, there was a problem:  Pest control. I mean, how boring of a niche is that!?  And, who’s going to read a pest control blog? But, Mike didn’t give up. Instead, he rolled up his sleeves and made a fascinating infographic. And the results speak for themselves... That infographic got 1,117 social shares, 12 backlinks, and 15% more traffic within two weeks! So you're sold on infographics, but don't have  a  budget to hire a designer? Don't worry, you can do it yourself using tools like Canva, Easel.ly, and  Infogr.am. Recommended Reading:  How To Design The Best Blog Graphics With Free Tools And Design Theory To maximize your social shares and traffic, make sure to follow these tips: Remember the main message you're communicating  as you choose your typography, colors, and layout. Just like a good blog post starts with a blog outline, plan what you want to visualize in your infographic to provide factual and actionable information. Find the big ideas in your infographic, and figure out how you'll draw attention to specific elements. Remove the clutter to provide focus. Practice the five  fundamentals of good design: consistency, repetition, alignment, hierarchy, and proximity. Email it to the influencers in your niche, and distribute it to infographic sites like Visual.ly. Pro Tip: Add an "embed this infographic on your site" box  below your infographic. Unquestionably, it's one of  the best ways to promote your infographic and get a handful of high quality links. You can use this embed code generator to do this really quickly. Recommended Reading: How To Make The Best Blog Graphics (For Non-Designers) How To Plan A Content Creation Process Your Small Business Can Actually Achieve 6. Gather Expert Advice  For Round-Up Posts To Steal  Their Audience When I was starting out, I was  getting the same advice over and over again: Interview a big name  in your niche. It will  give you a lot of visitors and subscribers. But, you know what, no influencer wanted to  interview with me. Because I was nobody to them. They weren't getting any value out of it. Yet, there’s also another thing that gives you exposure like interviews: It’s called expert  round-up posts. And the best part?  Lots of  influencers want to join in  because they also want to see their name alongside other experts.  And so, doing expert round-up posts is easier than an interview. In fact, it can give you a lot more visitors as compared to an interview.  Why? Because in  these posts  there’s a big number of influencers involved, and  so, there’s also a  big number of audiences involved. Publishing expert round-up posts  gives you huge wins like this: Just check out those social shares! And if you want to push it further, you have to put in some extra effort and convert it into a  monster roundup like the Ahrefs team published. How to rock these types of blog posts, you ask? Find your keyword around which you want to publish your post. This idea must be interesting both to your blog audience and to your experts. Make your list of experts. If you want to feature 30 experts, make a list of 60 experts.  You can find these people  by searching for your keyword and reading the posts other influencers have already published on related topics. Start approaching them one by one from less to more popular. Once you get a couple big names committed, you can name drop to entice other experts to join in. Once you receive an expert's response, refine down the list. Publish your post  and ask  the experts to share it with their audience. Recommended Reading:  9 Ways To Reclaim Your Breakthrough Content Ideas From Old Posts 7. Pitch Guest Posts To  Build  Your Email List When you’re starting a blog, you have no connections, no followers, and no subscribers. So, you may not  get many visitors for your blog posts. And I can feel the pain because I’m also suffering from this one. But, this is the time that you should not write on your blog and instead publish for others. Established blogs  have their audience, and you just need to promote your blog in front of them. Indeed, this is the reason I’m writing for the Blog! In fact, Buffer  built their empire of 100,000 subscribers by posting 150 guest posts (I know it’s huge) in nine months. Also, look at Jon Morrow, founder of Boost Blog Traffic. He built a waiting list of 12,500 customers even before writing a single post on his own blog. Even some smart marketers like Neil Patel  are  publishing two guest posts per week  after having a massive list of customers- and that’s not just for audience, but he also does so to look authoritative. And the list is countless. Guest posts have  a lot of potential and can be a cornerstone in building your blog's audience. Writing a  guest post is a big deal, right? So here's how  you can guest post successfully: Identify the blog to guest post on that is a good fit for what you generally want to talk about and their audience will really care about. Research  all the posts that are popular on  that site. Find your main idea around the popular posts on that site. Pitch your best three  ideas and also write a small summary of why they'll be successful. If your idea is accepted, start writing your post, otherwise rinse and repeat the process. Write your post using the writing style that blog prefers. Create a bonus and landing page for the blog's audience to lure them to your own website and convert them into subscribers. Finally, leave the link in your author byline. Recommended Reading: How To Cold Pitch Your Next Guest Blogging Opportunity 25 Lessons From Guest Blogging For The Top Blogs In The World 8.  Cover Case Studies In Your Niche To Build Your Credibility As a reader, I love case studies because they contain a story I can relate to. They contain a person who was having the same problem as  me. And, they make me feel like I am the one for whom the post is written. In fact, case studies work like this because they  build brand credibility. I mean, just look at the  LeadPages Blog- every 2nd or 3rd post is a case study. And, the interesting thing is they even have  a link you can click to get featured on their blog. Monthly1k  is  Appsumo's email course  that  features four case studies on their landing page. The course helps Appsumo's prospects overcome their problems. And so, Appsumo features them on their homepage to grab more customers. So, if you ever get an email like this: Make the most of  it! Create a monster post covering the whole story like Ramsay did. Follow these tips to write an awesome case study: Research  case studies from top blogs in your niche. Make a list of all the questions your prospects are asking. Start your post with the main problem. Show the familiar pain your audience is suffering from. Tell a story using real people and examples. Explain the solution step-by-step with problem, solution, and outcome. Add as much information as you can add. Sprinkle proof and images all over your post. Pro Tip: Case studies have a story, they follow a detailed step-by-step approach to solving the problem, and so, they are invaluable both to reader and to writer. These are typically great for  the bottom of the marketing funnel to teach your readers why they should become your customers. 9. Repurpose, Republish, And Reinvent Old Posts To Get Even More Traffic As time passes, every post grows old and they don't  benefit your blog as they used to. But, that's not the result you wanted, right? You want to use them again, and you still want to get the same benefit they used to give. This is where your Medium blog comes in- you can use it to republish your post in front of a brand new audience. And that gives you great exposure. Look at Unbounce who got an  extra  144 views by reposting  an old post on Medium. Similarly, Buffer built a publication in Medium where they regularly repurpose their old content. In fact, Buffer didn't post any new content for one  month. They just updated old content repurposed it to Medium, Slideshare, and their own blog.  And the results? Less than a 5% dip in traffic. Other than that, they increased LinkedIn followers, Quora views, video views, and Slideshare followers. Sounds pretty good, doesn't it? Another way for reusing old content is to repost it  on Medium while adding  a content upgrade at the bottom like this one: Recommended Reading:  How To Use Content Syndication To Boost Your Subscribers In No Time But what if you're just starting out, or if you don't have any blog posts to repurpose? Repurpose someone else's content. Seriously, look at this: Brian Dean  found  lots of  ranking factors posts that  actually only  contained  110–120 of Google's  200 ranking factors. So  he found his golden opportunity to write better content than anyone else and finally published a complete post on the topic himself covering every factor. And, as Brian recalls himself: When I saw that articles that  didn’t even list all 200 ranking factors  generated links like this, I realized  that I had a golden opportunity sitting in my lap. It took 10 gallons of coffee and 20 hours of sitting in front of my laptop (don’t worry, I took bathroom breaks) †¦ †¦but in the end, I had something that was clearly better than anything else out there. And let's not  forget the results he got after that: The shares alone on this post prove its success, though Brian also received tons of backlinks for his hard work. Here's how to implement this type of blog post: Find an old piece of content that has already worked worked well. Maybe it got lots of pageviews, social shares, or comments- you decide. Republish  it on Medium, LinkedIn Publisher, Business2Community, or BizSugar- it all depends on your niche. If you're republishing on Medium, try to submit it to a  Medium publication that has already built their reputation. Repurpose your post into new formats an post it in YouTube, SlideShare, Quora, LinkedIn, and Pinterest.  Embed your bonus material in the original blog post. Don't forget to add more value and make it more visually appealing. Recommended Reading: 50+ Places To Repurpose Your Content: The Ultimate Guide How To Unlock Quality Content From Your Low-Performing Posts How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher Bonus Tip: What You Do After You Create Content Is What Truly Counts What you do after you create content is what truly counts  @garyvee Gary Vaynerchuk  said that about content marketing. No doubt, every word of it is true- because content marketing is all about reaching to your customers. You can't just wait for your audience to find your content, you need to put it in front of their eyes. You need to reach out to them. And by far, the best way to do this is by using these methods: Include  a post-specific bonus. Contact everyone mentioned in your post through outreach marketing. Get featured in weekly content round-ups. Share your blog post on social media and with your email list. Recommended Reading: How To Develop An Effective Content Marketing Promotion Strategy 23 Ways To Get Even More Traffic From Your Most Popular Content Now It's Your Turn Now I want to hear from you... What do you think about these types of blog posts? Have you ever written a blog post that  opened floodgates of traffic for you? What type of blog post  was that? Let me know in the comments section below. And don't forget to grab your free marketing bundle from my blog which contains checklists, guides, and email templates to help you promote your post and get more traffic and subscribers. Grab your free marketing bundle here.